Project: Not Made For Normal
Client: adidas
Agency: adidas Brand Design
Service: Art Direction
Deliverables: Photography
Client: adidas
Agency: adidas Brand Design
Service: Art Direction
Deliverables: Photography
Concept
The campaign's focus centered on the catchy tagline "Not Made For Normal," which aimed to capture the attention of unconventional fitness enthusiasts who are willing to push themselves beyond their limits by training outdoors, even in intense hot weather conditions. Climachill's innovative cooling technology helps these individuals in their pursuit of fitness. As a pre-launch campaign.
The campaign's focus centered on the catchy tagline "Not Made For Normal," which aimed to capture the attention of unconventional fitness enthusiasts who are willing to push themselves beyond their limits by training outdoors, even in intense hot weather conditions. Climachill's innovative cooling technology helps these individuals in their pursuit of fitness. As a pre-launch campaign.
Work
The responsibilities for the project included assisting in the direction of a photo shoot that took place in Barcelona. After careful consideration, the Parc Del Fòrum was chosen as the ideal location due to its captivating and abstract architecture, which perfectly complemented the campaign's concept and tone. Furthermore, the multiple stairways within the location added an extra layer of visual interest to the final product.
The responsibilities for the project included assisting in the direction of a photo shoot that took place in Barcelona. After careful consideration, the Parc Del Fòrum was chosen as the ideal location due to its captivating and abstract architecture, which perfectly complemented the campaign's concept and tone. Furthermore, the multiple stairways within the location added an extra layer of visual interest to the final product.
