Project: EASY ON EASY GO
Client: Nike x Intersport
Agency: Harriman Steel
Service: Art Direction, Creative
Deliverables: Stills, Social Films
Client: Nike x Intersport
Agency: Harriman Steel
Service: Art Direction, Creative
Deliverables: Stills, Social Films
Concept
Nike aimed to inspire children to engage in physical activity and play joyfully. They introduced the Dynamo Go shoe, incorporating technology from the 'Go FlyEase' shoe, making it easy for kids to put on and remove their shoes without laces, promoting an effortless "Easy on Easy go" experience.
Nike aimed to inspire children to engage in physical activity and play joyfully. They introduced the Dynamo Go shoe, incorporating technology from the 'Go FlyEase' shoe, making it easy for kids to put on and remove their shoes without laces, promoting an effortless "Easy on Easy go" experience.
Work
Initially, we planned to feature child models wearing the shoes in a playful studio setting for stills. However, COVID-19 protocols led us to shift towards a product-focused approach. The challenge was to capture the shoes in dynamic positions that looked natural, as if worn by a child. As a key team member, I supported the campaign's artistic direction. This involved guiding the photography and creating social media clips. I also contributed to the selection and direction of illustrator Bernardo Henning, whose style aligned perfectly with the project's concept and target audience.
Initially, we planned to feature child models wearing the shoes in a playful studio setting for stills. However, COVID-19 protocols led us to shift towards a product-focused approach. The challenge was to capture the shoes in dynamic positions that looked natural, as if worn by a child. As a key team member, I supported the campaign's artistic direction. This involved guiding the photography and creating social media clips. I also contributed to the selection and direction of illustrator Bernardo Henning, whose style aligned perfectly with the project's concept and target audience.
