Project: Galaxy S21 Series Global Launch
Client: Samsung
Agency: Cheil Worldwide
Service: Concept, UX Journey, Copywriting
Deliverables: Campaign Experience App, Global Onsite Copy
Client: Samsung
Agency: Cheil Worldwide
Service: Concept, UX Journey, Copywriting
Deliverables: Campaign Experience App, Global Onsite Copy
Concept
Introducing the Galaxy S21 Series to the world, this global launch honed in on the unparalleled innovations that Samsung's premium smartphone brings to tech lovers worldwide. This meant an onsite launch and interactive experience on every Galaxy S21 in every Samsung store worldwide.
Introducing the Galaxy S21 Series to the world, this global launch honed in on the unparalleled innovations that Samsung's premium smartphone brings to tech lovers worldwide. This meant an onsite launch and interactive experience on every Galaxy S21 in every Samsung store worldwide.
Work
The role was to propose screensaver concepts to capture the consumer's attention in the flagship stores, as well as communicating the smartphone's innovative functionality and content creation potential while aligning the app's immersive user experience and visual landscape.
The role was to propose screensaver concepts to capture the consumer's attention in the flagship stores, as well as communicating the smartphone's innovative functionality and content creation potential while aligning the app's immersive user experience and visual landscape.
