Project: Firsts Together
Client: Nike
Agency: Soursop
Service: Art Direction
Deliverables: Photography post production
Client: Nike
Agency: Soursop
Service: Art Direction
Deliverables: Photography post production
Concept
The start of a new school year can bring both excitement and anxiety for kids, particularly in facing new challenges. Millennial parents wish to support their children in conquering these fears as a team.
The start of a new school year can bring both excitement and anxiety for kids, particularly in facing new challenges. Millennial parents wish to support their children in conquering these fears as a team.
Work
'Firsts Together' reimagines traditional family dynamics by portraying sporting scenarios inspired by real-life moments of "first time fear." Like a young girl trying long jump for the first time and Virgil Van Dijk and his family anxiously awaiting the start of a taekwondo class. In these moments, parents become equal teammates with their kids, setting aside ego and hierarchy exclusively targets millennial parents.
'Firsts Together' reimagines traditional family dynamics by portraying sporting scenarios inspired by real-life moments of "first time fear." Like a young girl trying long jump for the first time and Virgil Van Dijk and his family anxiously awaiting the start of a taekwondo class. In these moments, parents become equal teammates with their kids, setting aside ego and hierarchy exclusively targets millennial parents.
